Evaluate your idea

Cresh · Idea and decision validation engine

Validate your idea before you spend money on it.

Is there a real need? Who else is already doing it? What’s left after costs? Cresh scores each question from 1 to 5, explains why, and delivers a verdict with red flags.

Evaluate your idea’s potential How the engine works

Try another example

1Idea

Subscription-based baby clothes rental

Market: United States

3Verdict

2.54/ 5

Needs further investigation
Illustrative example from the Business Idea Potential analysis: “Subscription-based baby clothes rental”, United States, average 2.54, needs further investigation.

01What is Cresh?

The market scores 4 out of 5. So it’s a good idea?

One strong number is easy to fall for. See what happens when you add the rest.

Example

Balcony solar panels by subscription

Market: Germany

4/ 5

Market size

Needs further investigation

  1. Customer need4 out of 5
  2. Market size4 out of 5
  3. Demand trend5 out of 5
  1. Competition3 out of 5
  2. Defensibility2 out of 5
  3. Legal compliance2 out of 5
  1. Value proposition3 out of 5
  2. Ease of adoption4 out of 5
  3. Customer acquisition3 out of 5
  1. Unit margin1 out of 5
  2. Upfront investment1 out of 5
  3. Payback period1 out of 5
  4. Feasibility3 out of 5

Average across 13 metrics: 2.77 / 5, needs further investigation.

  • Unit margin · 1 / 5The margin is well below the industry norm.
  • Upfront investment · 1 / 5
  • Payback period · 1 / 5

Market size stays at 4, but unit margin, upfront investment, and payback all score 1. That drags the verdict down to “Needs further investigation.”

Illustrative example from the Business Idea Potential analysis.

02First available analysis

Available

Business Idea Potential

Does this idea have business potential in your target market?

  • 13metrics across 4 areas
  • 2fields to get started: name and description
  • 1verdict with red flags
Explore the analysis

13 questions we ask about every idea. Each one gets a score from 1 to 5, plus an explanation.

Market

  • 01

    Customer need

    Is the problem real and urgent, and are customers already looking for and paying for a solution?

    Scored against defined criteria

  • 02

    Market size

    How large and stable is the market for products that serve this purpose?

    Scored against defined criteria

  • 03

    Demand trend

    Will demand grow over the analysis period, and is it a lasting trend rather than a short-lived fad?

    Benchmark: market growth vs. roughly 3% a year

Competition and barriers

  • 04

    Competition

    How strong are existing competitors, and how easily could new ones enter?

    Scored against defined criteria

  • 05

    Defensibility

    Can the advantage be protected through patents, know-how, data, brand, or network effects?

    Scored against defined criteria

  • 06

    Legal compliance

    Does the idea comply with relevant laws and regulations, and what product liability risks does it pose?

    Scored against defined criteria

Product and go-to-market

  • 07

    Value proposition

    Is the solution better or cheaper than the alternatives, and is that immediately clear to customers?

    Scored against defined criteria

  • 08

    Ease of adoption

    Does it fit existing customer habits, and is it easy to start using?

    Scored against defined criteria

  • 09

    Customer acquisition

    How hard and how expensive is it to win customers through your planned channels, compared with what each customer is worth?

    Scored against defined criteria

Financials and feasibility

  • 10

    Unit margin

    How much of the selling price remains after unit costs?

    Benchmark: gross margin against the industry norm

  • 11

    Upfront investment

    How much investment is required to enter the market relative to the available budget?

    Benchmark: share of your budget (over 150% means you’ll need more funding)

  • 12

    Payback period

    How many months will it take to recover the upfront investment?

    Benchmark: the 36-month analysis horizon

  • 13

    Feasibility

    Can you get from where you are now to launch, given the technology, development work, and team?

    Scored against defined criteria

More analyses are on the way. Get notified when they launch

03How it works

From description to verdict in five steps.

Example: a baby clothes rental subscription in the US.

  1. Step 1 of 5

    You describe your idea

    All you need is a name and description: what problem you solve, how, and for whom.

04About us

About us

VC firms and big companies have analysts who take every idea apart. We want anyone with an idea to be able to do the same.

CRESH GROUP sp. z o.o. · Wrocław
  1. Every score comes with a reason.No numbers we can’t explain.
  2. Assumptions are transparent.You can see what we assumed and which scores depend on it.
  3. We don’t promise success.It’s a first-pass screen, not full market research.
  4. The decision is yours.We lay out the case for and against.
Guide · 10-min readWhat makes a startup different from an ordinary business?Four definitions, key terms, and data on how many new businesses survive.

05Your decision

Have a different decision to check?

The engine can handle other decisions too, as long as there’s data to work with. Describe yours and we’ll suggest a set of metrics.

Or start with a topic:

Get in touch

We’ll only use this information to respond to your inquiry. Privacy Policy

Pricing

The demo is free. Try the app free for 5 days.

Start

For one or two decisions a month.

$19 / mo.

1,900 CC/mo · ≈ $0.01 per CCCC = Cresh Coins

5-day free trial, 2 full analyses, card required

  • ✓Unlimited metrics per analysis
  • –Report export
  • –Custom metrics and configurations
  • –No overages: when your CC run out, upgrade to keep going

Premium

Most popular

For comparing several options at once.

$29 / mo.

3,450 CC/mo · ≈ $0.0084 per CCCC = Cresh Coins

  • ✓Unlimited metrics per analysis
  • ✓Report export
  • –Side-by-side comparisonsComing soon
  • –Custom metrics and configurations
  • –No overages: when your CC run out, upgrade to keep going

Max

For professionals who run analyses every day.

$49 / mo.

7,200 CC/mo · ≈ $0.0068 per CCCC = Cresh Coins

  • ✓Unlimited metrics per analysis
  • ✓Report export
  • –Side-by-side comparisonsComing soon
  • –Custom metrics and configurationsComing soon
  • –Automations and APIComing soon
  • ✓Pay as you go after your CC run out ($0.01/CC)

Enterprise

Teams, SLA, integrations.

from $100

Custom CC allowance

  • ✓Everything in Max
  • ✓SLA and dedicated support
  • ✓Higher API rate limits

07FAQ

Quick answers.

What is Cresh?

An engine for evaluating business ideas and decisions. It breaks a question into metrics, scores each one from 1 to 5 with an explanation, and gives you a verdict with red flags.

Which analyses are available?

For now, one: Business Idea Potential, covering 13 metrics across 4 areas. More are on the way. Subscribe to the newsletter to hear when they launch.

What if there’s no ready-made analysis for my decision?

Get in touch through the contact form. Tell us what you want to evaluate, and we’ll suggest a set of metrics.

What if I don’t have all the data?

For the Business Idea Potential analysis, a name and description are enough. Missing information, such as pricing, unit costs, or budget, is filled in using explicit assumptions. Scores that depend on them are flagged as uncertain.

Is the result guaranteed?

No. It’s an initial screening that highlights strengths, risks, and what to investigate first. It’s no substitute for customer interviews, market research, or professional advice.

Is this investment advice?

No. Cresh doesn’t know your personal situation and doesn’t tell you what to invest in. The decision is yours.

How much does Cresh cost, and how does the 5-day free trial work?

You’ll add a card when you sign up, but you won’t be charged for the first 5 days. If you don’t cancel before day 5 ends, we’ll charge you for the Start plan, and your subscription will renew monthly. See Pricing for details.

Newsletter

Practical tips on evaluating ideas.

Plus a heads-up whenever a new analysis launches.

What are you interested in?

Have an idea? See how it scores across 13 metrics.

Explore the analysis
Evaluate your idea’s potential